Keyword Tool

By incorporating Ispionage, the competitive intelligence keyword tool, into their search marketing program customers will receive crucial data which can help them to boost impressions, improve click through rates and ultimately drive more qualified traffic to their website. Search marketing is one of the fasting growing and most effective methods of advertising to promote a business. Given this highly competitive advertising landscape, customers need the keyword tool of Ispionage that will give them an edge to stay ahead of their competitors. Not every client has an unlimited budget to work with so it is important to make every penny count. By using the Ispionage competitive intelligence keyword tool customers will have the ability to benchmark their campaign against other advertisers in their specific niche. Each pay per click campaign begins with keyword research where the customer starts by researching and building a list of pertinent targeted keywords. Following the creation of the keyword list the marketer needs to create ad groups for the keywords and finally write quality ad copies for each of the ad groups.

This can be a time consuming process but Ispionage has designed a keyword tool to provide a complete solution for PPC campaigns from the building of a keyword list to the launching of the campaign across all three major search engines of Google, Yahoo and Bing, in four easy steps and in a fraction of the time. Using the Ispionage keyword tool the campaign becomes less onerous as the keyword tool is designed to generate user searched keywords based on actual search volume. Ispionage advises that there are two modes for performing keyword tool searching and the first is the relevant keyword generator. The Ispionage keyword tool takes existing keywords and finds other keywords highly related to them. This is an outstanding method for the marketer to find long-tail keywords for his niche.

The Ispionage keyword tool will filter out junk keywords and only return a list of relevant keywords. Ispionage informs that the second keyword search mode is the competitive keyword finder. Marketers will enter a competitors' URL into the Ispionage keyword tool which will display all their paid keywords across Google, Yahoo and Bing together with the relevant keywords on their websites as well. After the marketer has generated a list of keywords with the aid of the Ispionage keyword tool he/she can move the keywords to the Keyword Clean-up tool and filter/remove unwanted letters/characters/words from the PPC campaign. This step is important if the marketer wants to retain a highly targeted and related list of keywords for the campaign process. The final step in the process is to start writing ad copies and pricing the keywords while the campaign builder of Ispionage guides the marketer through the process. After the marketer has finalized the keywords, obtained with the aid of the keyword tool, the pricing and the ad copies, the marketer can simply export and launch the campaign to the preferred search network of Google, Yahoo or Bing.