Competitive Keyword Research

For a profitable per-per-click campaign and an effective search engine optimization (SEO) strategy, selecting the best keywords possible, then using them effectively, is critical to your online success. You need a powerful, timely and effective keyword research tool.

The world of ecommerce is always changing. The days of “setting and forgetting” keywords are gone. Many of the keywords you chose six months ago when you built your website are probably now outdated and ineffective. Keyword research and selection is now an active and continuous process. And you need a dynamic keyword selection tool that reflects the ever-changing marketplace.

Ispionage’s Keyword Tool is not only the most powerful tool available, a number of built-in features allow you work more quickly and efficiently than ever before, including:

• A keyword and campaign builder
• Publisher alerts that let you keep an eye on the competition
• A competitive intelligence component
• The ability to create different ad groups and easily manage a number of different projects
• Pinpoint targeting methods that get real results
• A easy to understand tutorial that allows you make the most of this powerful program

Traditional, time-consuming methods of choosing keywords such as lengthy brainstorming sessions and using the same keyword program as everyone else gives you no competitive edge in today’s online world. It’s necessary to manage (not merely select) your keywords to get optimum results.

Relevance. Perhaps the most important difference between our keyword research tool and traditional methods is that our tool provides keywords that reinforce your particular marketing efforts and cater to the buying behaviors of your current and potential customers — others just give you a list of words based on the words you typed in. And it will do this for each campaign you create. Your keywords become an inherent and important part of your marketing plan, not an afterthought.
 
And Search engines such as Google, Yahoo, and Bing, place a great deal of importance on the relevancy of your keywords. If the keywords you’ve been using are six months or older, the chances are good that some of them are no longer relevant for your website and industry and thus ineffective. New ideas (and words) enter the world of ecommerce every day. Our keyword research software has a built-in relevancy component that mirrors changes in important terms and catch phrases.

Our tool allows you to keep an eye on the competition at all times. Armed not only with the knowledge of what keywords your competitors are using, our keyword research tool lets you know why (or why not) certain words are working, allowing you to craft the perfect campaign to give you a competitive edge.

Within our Campaign Builder, you’ll find a Keyword Grouping function where you can assemble groups of keywords for a specific purpose or campaign, a Keyword Clean Up feature that removes unnecessary words or groups of words and a keyword bag to keep everything in order.

Few keyword research programs do a good job when it comes to creating separate projects. If you have a list of clients, or a number of different marketing efforts for your own business, our keyword research software keeps everything in order and easy to access.

Also part of the process is the quality check performance of keywords where you can learn exactly how keywords are performing in the online world and make the kind of changes in keyword strategy that really makes a difference.
The bottom line. Our keyword research tool allows you to work more efficiently, which increases productivity and, in the end, brings about more sales and higher conversion rates. And the keywords you generate will help you create a pinpoint marketing plan that bring more and better qualified customers your way. This is particularly important for PPC campaigns in that you receive a better return on investment. Our PPC keyword research tool will be a big part of your success!