Competitive Ads

One of the goals of a marketing professional is always writing the best ad copy, the one that will catch the remarkably fickle Internet user's eye and lead him to the target website to purchase the advertised products or services. Along with the right targeting and displaying the ads only to users that are likely to be very interested in the advertised product it's even more necessary to write highly targeted and competitive ad copy for the different keywords on a campaign. How much time has been wasted by trying different advertising copy, evaluating their performance and adapting it to specific audiences? Knowing how well an ad will perform against a competitors ad in advance would be a real life saver for marketing professionals.

Even if predicting the future is not possible yet, iSpionage's competitive advertisement report goes a long way towards helping write better, more compelling and more effective ad copy. It does so by offering a complete report on a specific competitor's strategy, from the copy on competition ads to how long the different campaigns have been running and which landing page are they sending the users to. Every ad on a competitor advertising campaign along with how many keywords trigger it, what is the landing page and whether is an affiliate page or not. Combining this information with the other reports on iSpionage competitive intelligence suite it's easy to have an accurate idea of which competitors ads are working better and what style of ad copy works better or which campaigns were discontinued.

The main advantage of having information about your competitor advertising strategies is obviously benefiting from their research and all the trial and error conducted by them, saving you both time and money that can be better spent on the campaign itself. For this purpose, the iSpionage Competitive Intelligence tool shows not only the ad copy and landing page, but also when the last was first and last seen and the keywords that trigger it. By looking at that information for the different competitors ads it can be seen what kind of ads only work seasonally, which ones didn't work with some keywords (but may work targeted to a different kind of public) and which campaigns are successful enough to run for longer times. This information is available for the different advertising networks since they have different audiences and so the ads that work on one of them may not work for the others.

At the same time, having information about a competitor's strategy can help the design of campaigns that are more effective, and may help with taking decisions about the landing page, the target audience or when a campaign should start or end. In some cases it may be worth targeting different keywords, in others a bigger effort must be scheduled and budgeted for to beat the competition ads for those impressions. this information is available in an easy to understand and intuitive format in the iSpionage Competitive Ad report, giving marketing professionals the information they need to take decisions that will save time and money and make advertising campaigns more effective and valuable.