Competitive Analysis

The key to the success of any PPC marketing campaign is information, and for this reason  competitor analysis is a must before selecting the keywords the campaign is going to focus on. Researching competitors keywords will ensure that your keyword choices are the best for your niche (after all, they have done their research first as well) and that you are not putting too much resources on keywords that won't give back enough ROI or can be conquered with less effort due to lower competition.

The traditional system of researching the competition involves making a list of keywords and seeing whose ads they trigger on the major search engines. By repeating this process enough times for each keyword you can get a broad idea of what keywords your competitors are targeting, and how many times on average their ads display. However, this is time consuming and prone to human errors, so marketing professionals use commercial keyword analysis tools to get more accurate information.

By using the keyword monitoring feature of a iSpionage keyword tool, marketing professionals can see which percentage of the total monthly searches trigger each of their competitor's ads, and how many impressions are being wasted that could trigger those ads, but don't. This helps optimize the spending per keyword so that the cost per click is as low as possible, but with the higher number of impressions. This keyword analysis has also the effect of exposing you to potentially new families of keywords that people are using to search for your products, and your competitors discovered but you missed, giving you the chance to remedy this.
 
Another useful feature of a iSpionage competitor analysis tool is checking what ad copy are those competitors using. The advertising copy of a campaign is not set in stone, and both you and your competitors will be adapting and changing it depending on each ad performance. By researching competitors keywords it's possible to benefit from their research to craft more effective ads, and also avoid writing the same ads as everybody else.

By using iSpioage keyword tool to analysis your competition you will be able to target your ads more accurately, increasing the ROI of your campaign and reducing costs. At the same time, you will be able to benefit from your competitors research, discover new keyword families you may not have thought about to bring new visitors to your site and craft better ad copy to further improve your campaign results. Even if all this information can be accessed and aggregated manually and for free, using a iSpionage keyword monitoring tool that has this feature will make this process quicker and leave you more time to focus on making decisions to improve you business.