iSpionage Keyword Clean up tool

The basis of building a good PPC campaign is selecting the right keywords that will trigger the different ads in the campaign. With the use of a keyword tool, building a comprehensive list of keywords and long tail keywords that fit the campaign theme and target audience is easy and straightforward. However, an unrefined list with duplicates and non relevant words is of little use. It's important to keep the list tidy and on target, but doing that while generating the keyword list is often an unwelcome distraction on the creative process. The answer is using a keyword cleaner tool after the list has been generated to further refine it and remove undesirable keywords.

Cleaning up a 20 keywords list can be done manually with pen and paper, but how many campaigns have keywords ranging in the hundreds instead? And how much time is wasted comparing keywords one by one? iSpionage Keyword Clean up tool offers an intuitive and easy to use interface to filter and refine your initial keyword list, removing the possibility of human error caused by going through the list manually and reducing the time spent to just a few minutes. By using this tool, your time can be better spent deciding what filters to apply instead of checking if a particular keyword is duplicated, contains words that are better avoided or has extra white spaces.

The iSpionage Keyword Clean up tool offers filters ranging from basic keyword cleaner filters (removing duplicates, sorting the keywords alphabetically, removing extra spaces) to more complex keyword query cleaning features. The advanced features include removing lines with a specific word (or keeping only those with specific words on it). This is useful, for example, when certain words are known to bring audiences to the page that aren't going to be interested in the offered product, maybe because they are looking for a "free" alternative, or an "open source" one when your product is neither, and can greatly improve the conversion rate.

At the same time, the keyword cleaner tool allows you to focus only on long tail keywords, by keeping only those with the right number of words, and transform the keywords themselves by removing words or special characters that may not be useful for targeting. This last feature is specially useful if words are enclosed by characters such as '"' or '[' by a keyword wrapper tool.

Using an automatic keyword clean up tool such as iSpionage's to the original list of keywords allows more time to be devoted to deciding what factors make a good keyword and what filters are more desirable. Along with the Keyword Grouping tool this feature greatly enhances the targeting of a campaign, increasing the conversion rates per paid click and reducing the amount of people attracted by the wrong keywords that won't convert into sales. And thanks to its seamless integration with the iSpionage Keyword&Campaign builder suite, it allows marketeers focus on the decision taking that will ultimately define the success of a campaign, as opposed to wasting too much time on the mechanical aspects of campaign building.