Keyword Grouping Tool

A PPC campaign or SEO strategy can focus on a number of keywords that range from tens to hundreds. With the help of iSpionage's Keyword Research and PPC Campaign Builder Tool it's easy to find dozens of keywords that are relevant for your audience, have the right level of competition and the lowest costs. However, not all of those keywords are going to be equally effective for all the audiences the campaign is targeting. In many cases, it's better to use keyword grouping to split the keywords into different groups, with potentially different ad and landing page copy.

A keyword grouping tool allows you to filter and organize your keyword list, making it much easier to treat closely related keywords as an entity for the purposes of targeting, ad designing and landing page optimization. iSpionage's keyword tool allows a keyword group to be created by combining different types of rules, such as keywords having (or not having) specific keywords on it, or having a specified number of words. For example, this would allow to create keyword groups based on the geographical location in the keyword, and restricting the targeting to audiences from those locations. This lowers the costs and increases the click through and conversion ratios, by only reaching a very specific audience.

Keyword grouping can dramatically reduce the number of clicks that never convert, and the costs associated to each click. It can do this by allowing you to optimize the targeting of said keyword groups and the ad copy and landing page copy.  Keyword grouping can be done manually, or by using simple office software, but the time wasted using such a bad interface and the chance for human errors can really count against the benefits of intensively segmenting your keywords. A keyword grouping tool should give the marketing professional responsible for the campaign an easy to use and intuitive interface to create, edit and export the groups. iSpionage keyword tool interface is intuitive and easy to get started with, as well as providing you with a powerful set of filters, and it's available on any computer with an Internet connection and a browser.
 
The various criteria used to group keywords will depend on the target audience and the knowledge the person responsible for the campaign has of that specific market. This information can be obtained by using other tools within iSpionage, seamlessly transferring data between them to minimize the risk of data loss or human error. A keyword grouping tool won't help if the original list of uncategorised keywords is not good enough, or if the trends for the different audiences are unknown. For this reason, every marketing professional should invest in a professional tool that encompasses all the campaign building and implementing process, such as iSpionage Keyword Research and PPC Campaign Builder Tool.