Keyword suggestion tool

As its name indicates, a keyword suggestion tool is an application used by both PPC marketing professionals and SEO specialists to help them build the list of keywords their campaign will be focused on. The goal when creating a keyword list is coming up with the best keywords that the target audience of the campaign will use to search for the advertised product or service, and nobody knows what people are searching for better than the search engines. This information about user search patterns is then made available to marketeers and SEO professionals as a way to build more effective and targeted campaigns. Since the search engines earn money every time a user clicks on an ad, it's important for them to help PPC marketing campaigns to be as successful as possible.

Keyword suggestion tools take a list of words provided by the user, and return a list of potential combinations and alternative words that their algorithm considers related. The first keyword tool suggestion applications were offered by advertising networks such as Yahoo! and its Overture Keyword Suggestion Tool, helping the advertisers build better campaigns and often encouraging them to use more keywords and a higher budget. However, with the rise of Google as the most popular search engine of the 21st century, many advertisers switched to the Google Keyword Suggestion Tool, designed to be extremely simple and easy to use for anybody wanting to use their AdWords platform. This kind of free keyword suggestion tools are limited on its features and the information they provide but they are enough for small business wanting to get some advertising done on a low budget. They suggest keywords based on the search patterns of their users and some language rules such as combining the original keywords into long tail keywords or finding synonyms.

Although those free keyword suggestion tools were initially enough, heavy competition meant that to get an edge over the competition better tools were needed that added more functionality. Commercial keyword tool suggestion applications were born. A commercial keyword suggestion tool such as the iSpionage's Keyword Research and PPC Campaign Builder Tool offers everything that free tools give, and also uses much more complex algorithms to select potential keywords to add to the list, including crossing search data from several advertising networks, competitor's keyword bidding patterns and the performance of past campaigns. They allow marketing professionals to build their campaigns based on the results from past campaigns, historic search patterns and competitive intelligence instead of the basic current search patterns. This way the suggested keyword list is much more effective to create a successful campaign.

 
Another often overlooked feature present on commercial keyword suggestion tools is keyword grouping. Using  the keyword grouping tool it's possible to group keywords depending on factors such as geographical or social search patterns, and use that to build a campaign where ads with different copy and style are targeted to specific audiences, and even lead them to different landing pages fully customized to reach a higher number of conversions.

The use of keyword suggestion tools has made the task of delivering compelling, highly targeted PPC campaigns much easier, by offering critical information about the Internet users that campaign targets and their search patterns. Choosing a commercial keyword suggestion tool over a free one might be what it takes to give a specific marketing professional an edge over their competitors, specially in highly competitive markets where each decision needs to be taken with as much information as possible. The competitive price of iSpionage Keyword Research and PPC Campaign Builder Tool makes it even easier to recover the cost via the increased effectiveness and building speed of the new campaigns built using it.