Online Competitive intelligence

Ever wished you had a crystal ball when creating a search campaign, something that would tell you if a keyword is going to work or not, or if users are going to find your ads attractive enough to click on them? Well, there is not such thing as a magical device that tells you the future, but online competitive intelligence is the second best thing. A keyword analysis tool, such as iSpionage's Keyword Research and PPC Campaign Builder Tool, offers up to date and extensive competitive intelligence useful for all the stages of designing a keyword search strategy.

The first step when creating an online search campaign is deciding on which keywords to focus. This is applicable both to PPC and SEO efforts, since the goal is generating a list of keywords that will drive sales without spending excessive resources. A traditional keyword research tool offers you insight into the popularity of different keywords and the estimated price that is being paid for them. This is, however, not enough to have an accurate idea of the performance of said keywords. iSpionage Online Competitive Intelligence suite gives also insight into the keywords your competition is targeting and the strength and effectiveness of their campaigns. It also generates new keyword lists for you, that makes possible to focus on keywords who have a large number of searches within your specific niche but aren't too expensive or too competitive for SEO.

But selecting the right keywords doesn't mean that the campaign will be a success. The ad copy needs to be optimized to make it stand out and grab the attention of your target audience. And afterwards, the landing page needs to be optimized to guarantee that as many of those clicks become sales instead of just a waste of click money. The Keyword Research and PPC Campaign Builder Tool allows you to browse the copy your competitors are using both for their ads and their landing pages, and helps deciding what makes an ad more effective than other. Instead of playing trial and error with your own marketing budget, you can access the existing data and take your own conclusions.

Having access to the right keyword research tool when developing a keyword search strategy takes the guessing out of the equation and provides all the information a marketing professional needs to build a keyword search campaign with reduced costs and increased ROI. For this reason marketing professionals shouldn't hesitate on equipping themselves with the best tools in the market to be able to use their skills as effectively as possible.