iSpionage Keyword Monitoring

iSpionage competitive intelligence software is designed to  provide you with  intelligence data that you can incorporate  into your search marketing to help you boost impressions,  improve clickthrough rates and ultimately drive more qualified traffic to your website. Using iSpionage you will gain access to all the search advertisers in your niche and discover what is their top performing keywords and winning adcopies. iSpionage allows you to monitor and analyze your niche saving you time and money on the discovery process of your PPC campaign so that you can get the most return on your investment.

Here are the steps to assimilate iSpionage into your PPC campaign process:

Step1: Create a project
Enter the main keywords of the product/service you plan to advertise via PPC. If you need keyword ideas you can use keyword search bar and enter a root keyword and we will generate a list of highly targeted keywords via Google’s API. Select the keywords you want to monitor and create a project on it and iSpionage will start gathering all the intelligent data.

Step 2: Analyze the results
After the project is created, you will have access to the information that will give you an edge to your campaign advertiser. You will be able to find out who is the top performing advertiser in the niche and evaluate how well their campaign is performing. You will have access to an advertiser’s campaign performance by knowing the impression share (Measures the percentage of search traffic where their ads are showing up).  Understanding an advertiser’s campaigns impression share is important because it tells you how well their campaign is performing for them and which are the top keywords that are driving traffic to the website.

 Step 3: Drill into competitors’ campaign
Once you know the top advertisers in your industry, you can drill into their campaigns to learn from them. You will uncover these top advertisers most powerful keywords/ad copies and landing pages combination in your industry. You will also have access to your competitors’ keyword, adcopy and landing page split tests using our historical ad archive report. To drill into your competitor’s campaign all you need to do is click on the advertiser you want to learn more and you will have access to all the details insights of their PPC campaign with keyword performance data including CPC data and average ad rank position.
 

You will also have access to your competitors keyword, adcopy and landing page combination strategy including their ads first seen and last seen dates. With this data you can easily improve clickthrough rates, quality score and drive more quality traffic to your website.

Step 4: Using the Alert function to track your competitor
Track your competition every move using our alert functionality to get email alerts when your competitors add more keywords or new adcopies to their campaigns. Getting such alerts will allow you to make tweaks to your campaigns so that you stay ahead of your competitions. Each of these alerts can be customized to the three major search engines.

Additionally, if you are concerned about advertisers/affiliates using your restricted or trademarked keywords, you can track all advertisers bidding on your terms and alert you of such violations.