Step 4. Expand your PPC campaign

This step is where the rubber meets the road. 

You'll only take this step once you’ve found a profitable offer, or at least a break even offer, in step 3. Otherwise, you’ll go back to Step 1 and repeat the process.

If you’ve found a profitable or break-even offer, you’ll take this step to maximize your profits. Here’s what this step entails:

• Expand your keywords from a few hundred to a few thousand.
• Change your bidding strategy, test more ad copies, and create landing pages if necessary.
• Try different search engines (Yahoo or Bing)

Campaign optimization is an ongoing effort and you need to be disciplined about it. More in-depth information about PPC campaign optimization is beyond the scope of this document. Just remember, this is a process not an event.  You are creating a money generating system.

NOTE: PPC Campaign Optimization tips and tutorials are provided in our tutorial section. We also regularly add new tips and tutorials so check back often.