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Keyword Monitor
Search marketing is one of the fasting growing and most effective method of advertising
to promote your business. Given this highly competitive advertising landscape, you
need a tool that will give you an edge and stay ahead of your competitors. By incorporating
iSpionage Keyword Monitoring tool into your search marketing program you are
getting crucial data which can help you boost impressions, improve clickthrough
rates and ultimately drive more qualified traffic to your website.
With the iSpionage Keyword Monitoring tool you will have the ability to:
1. Benchmark your campaign against other advertisers in
your niche
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Using iSpionage to monitor your top performing keywords, you can instantly view
the competitive landscape within your industry. Find out how well your campaign
is performing and where you rank relative to all the advertisers in your industry.
It is important to constantly monitor what your competition is doing as every click
and every conversion you earn comes at your competitors' expense. Everyone is
constantly improving their ad copy, quality score, and landing pages. So you need
to watch your competitors and stay ahead of them.
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2. Discover the lost opportunity in your campaign
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Within 24 hours of activating your iSpionage account you will be able to evaluate
your campaign performance by monitoring your impression share (Measures the percentage
of search traffic where your ads are showing up).
Understanding your campaigns' impression share is important because it tells you
how much traffic your campaign is missing out on. If your ads are appearing only
25% of the time for a valuable keyword, you should take immediate steps to correct
the problem as you are missing out on significant valuable traffic. You will also
learn how well your campaign is performing compared to your competitors learn how
to stay ahead of them.
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3. Drill into your competitors' campaign and uncover
their dominant keyword/ad copy and landing page combination.
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Identify the most dominant advertisers in your industry and drill into their campaigns
to learn from them. Uncover these top advertisers most powerful keywords/ad copies
and landing pages combination in your industry. You can also monitor competitors'
keyword, adcopy and landing page split tests using our historical ad archive report.
Find out when the keyword, adcopy and landing page combination was first seen and
last seen. With this data you can easily improve clickthrough rates, quality score
and drive more quality traffic to your website.
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4. Competitor Alert
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Track your competition every move and use our alert functionality to get email alerts
when they add more keywords or new adcopies to their campaign. Each of these alerts
can be customized to the three major search engines. Most importantly, if you are
concerned about advertisers using your restricted or trademarked keywords, we can
track all competitors bidding on your terms and alert you of such violations.
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Success Stories From Our Customers
iSpionage is a tool we use daily to manage client campaigns, find gaps in the major
search engines or work with prospects. We use multiple iSpionage screen captures
in our presentations, and prospects are invariably thrilled to see the depth of
competitive data readily available when we run their campaigns.
The information helps us too, identifying competitors just entering the market or
those who shift their messaging. I personally find iSpionage so valuable that it
is one of four tabs that opens when I load my browser. iSpionage is such a powerful
tool that we talk about its constantly growing functions on our own site.
– George Bounacos, Online Marketing Director, Silver Beacon Marketing
iSpionage offers competitive paid search intelligence on your competitors and affiliates
for all three major search engines, Google, Yahoo! and MSN.
Why I like this tool is that it has saved my team valuable time in monitoring affiliates
and monitoring paid search competitors, now we get an email notification
when something relevant happens rather then spending hours hunting in three different
engines.
– Heather Paulson, President, Paulson Management Group, Inc.
Not every client has an unlimited budget to work with, so it's important that you
make every penny count. iSpionage not only allows me to find out what keywords the
competition is bidding on, but I can also view the ads that they are running on
all of the major search engines.
The information that iSpionage collects, provides quality insight that can be utilized
into creating campaigns and ad variations that truly stand out from the crowd.
Attempting to manually gather this information for just one client within the endlessness
of cyberspace would take hours alone. iSpionage allows me to focus on what
matters most, the customer.
Pay-Per-Click advertising has revolutionized the way we do business on the Internet;
and I feel that iSpionage is the next big thing that will help level the playing
field for smaller businesses looking to make their mark.
- Aaron Hagenbuch, Search Engine Marketing Manager, www.solidcactus.com
Trademark compliance is extremely important to ConsumerTrack Inc. It's crucial
for us to protect not only our brand but also the Trademarks of our customers.
We use iSpionage to monitor our media partners and competitors to protect our trademarks
from misrepresentation, abuse and infringement. The platform is intuitive,
easy to use, and contains an enormous amount of information. Our compliance process
has been greatly updated by utilizing the tools from iSpionage by tracking data
on keywords and ad copy automatically!
ConsumerTrack adheres to the highest trademark compliance standards, which gives
our clients additional confidence and trust in our services
– Christina Meono, Compliance Manager, www.ConsumerTrack.com
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