Case study

How an Agency Increased Their Close Rate by 15% with iSpionage Competitive Analysis Data

The Company

Founded in 2007, BRIM is a full-service San Diego Internet marketing agency. BRIM Agency services clients both locally and nationwide. BRIM Agency’s core services include search engine optimization, pay per click, social media, conversion rate optimization, mobile web design, and development.

The Challenge

Internet marketing consultants and full service agencies spend countless hours doing market research and competitive keyword analysis before presenting a proposal to a client. This data is used to understand the industry, evaluate keyword competitiveness, ad copy, landing pages, and to get a better understanding of what competitors are doing. The research and proposal process takes time and you only win a certain percentage of contracts so often this work is done for free. The other challenge is making your proposal stick out and drive home value. It is easy to use a proposal template and “find / replace” client name, but those usually don’t work with larger opportunities.

The Solution

By entering a keyword or a website into iSpionage.com, BRIM Agency was able to see who was advertising, how much they were spending, which keywords they were using, and what ads were most popular. This information helped them understand who the main competitors are and how many hours should be included in the proposal. The workflow and process improved, and clients ended up loving the extra competitive data.

The Results

The quality, speed, and accuracy of proposals improved, but most importantly, the close ratio increased over 15%. Clients understood who they were up against and how much they would need to spend to realistically compete with their direct competitors. Evaluating ad and keyword details in a proposal gives client’s confidence your agency is making the best marketing decision for their organization.