KEI stands for Keyword effectiveness index. It is our proprietary scoring system to indicate the effectiveness for a keyword for a PPC advertiser. It is based on the following logic: If a competitor advertiser has been using a keyword for a long time, and they are still using it - it is likely working for them. If this is the case, then the KEI will be high.

The higher the number, the greater chance that the keyword is a profitable one for the advertiser. KEI is calculated based on two factors: 1. How long the advertiser has been using the keyword (Days Seen), and 2. If the keyword is still being used (Last Seen).

Example 1: Suppose “Credit report” is a keyword phrase that has been used by Freecreditreport.com for 365 days and the Last Seen Date was yesterday. There’s a good chance that “credit report” is a profitable keyword for Freecreditreport.com, otherwise they would’ve stopped advertising using this keyword. Thus, the KEI will be higher.

Example 2: The keyword “credit report history” was used by Freecreditreport.com for the past 300 days, but the Last Seen date was 60 days ago.

Why would they stop advertising using this keyword if it had been profitable for them? The fact that the last seen date was 60 days ago means that this keyword was no longer effective for them, thus the KEI will be lower.

Typically, a KEI of > 70 is a high KEI score. For your convenience, filters are provided within iSpionage to zero in on high KEI keywords.

AEI stands for Ad Effectiveness Index. It’s the same concept as KEI, but it’s for the ad copy. So if an advertiser has been using an ad for a long time and they are still using it, then the AEI will be high.

Generally speaking, an AEI of > 70 is a high AEI score.

SEO Keywords are the competitor keywords or keyword phrases used on the website you are researching for which they are actually ranked, based on our monitoring of Google and Bing Search engine results pages (SERPS).

The SEO Traffic Value is an estimated traffic value based on first-page organic keywords a company has in Google, Bing, and Yahoo combined. The value is derived from the equivalent PPC dollars should the company run PPC campaigns in all search engines with their organic keywords.

Site Keywords are the keywords that Google has indicated are relevant to the site in question. This may or may not mean the site is actually using those keywords. They are provided to help iSpionage subscribers generate additional keywords ideas.

The short answer is - it could be either Broad, Phrase, or Exact match.
What we monitor are ads in Google/Yahoo/Bing that are triggered by the 90 M keywords in our database. We emulate end user behavior, not advertiser behavior.
An example may help. If the keyword we monitor is "web hosting linux", the advertiser may have used:
- broad match on the word : linux, it may trigger their ads.
- phrase match on "web hosting", it may trigger their ads.
- exact match : [web hosting linux] it also will trigger their ads.

Unfortunately, we are not able to tell which match-types advertisers use. What we do know is which keywords trigger their ads.
You may be able to get a sense of which matching approach they used by looking at the ad copy itself. If it's really well-targeted for the keyword in question, then it likely is exact match.

Yes. iSpionage currently focuses on serving the US, UK, and Canadian markets.

If research of your competitors or verticals requires that you to download more than 100,000 competitor keywords in a day for instance, iSpionage offers Custom Reports. It is simply more efficient to pull large data requests directly from our backend servers. Email support (at) ispionage.com to request a custom reports. Custom Reports are only available to existing subscribers. Additional fees are required for Custom Reports.

Yes. Our data is used to support search and digital marketing success in a variety of ways. It can be used in a variety of fields and market verticals. Sales Qualifier Example: if you want to a list of PPC advertisers who spend more than $10K per month on PPC advertising, we can generate that information for you. If you want more than 100,000 Competitor Keywords each day, just let us know. Additional fees are required for Custom Reports.

Our goal is to refresh our data on bi-weekly basis.

We do offer limited, custom API access to clients on a case by case basis. Simply email support (at) ispionage.com and describe your project need to request API access.

1. Simply login to your iSpionage account.
2. Click the “Account” tab.
3. Select the “Cancel Account” tab to cancel your subscription at anytime

We suggest you review our Tutorials and subscribe to our Online Marketing Simplified blog to learn how to get the most of of your iSpionage subscription.

Yes. If you would like a quick orientation or demo of iSpionage to better understand all that it can do for you, please review our Tutorials or schedule a Demo with one of our product specialists.

No. We suggest you contact AdBeat or MixRank if you are interested in display advertising performance.

Yes. iSpionage can help you gain an understanding of national advertisers as well as more local advertisers. For customers primarily interested in monitoring local competitors or competitor keywords, one additional setup task is required. Simply email support (at) ispionage.com to request assistance with setting up local PPC monitoring projects.